There was some great content published this past week, specifically in the content marketing industry. Instead of just sharing each of these, I thought I would summarize them here in a quick post.
Enjoy these top content marketing posts of the week!
2021 B2B Content Marketing: What Now? By Stephanie Stahl
For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year. In this article, Stephanie Stahl, General Manager of CMI outlines what content marketers are doing, what’s working, and how they are managing this crazy year.
Top insights include that most content marketers feel they reacted swiftly and well to the pandemic. They changed their messaging to reflect the new reality. But few adjusted their measurement strategy. Stephanie advises content marketers to focus back on their audience to create more effective content.
At Marketing Insider Group, we are seeing a huge shift out of paid promotion and into increasing traffic and leads from our customer’s website. Organic search traffic, email subscribers, and direct website lead conversions are all great measurements to track this success.
And while we are still creating Pandemic-related content for clients, we are also staying focused on the strategy of publishing consistently on the important themes in our client’s industries
15 Tips That Will Improve Your Writing Today By Ron Lieback
Long before the internet was cluttered with tons of content, the idea was to pump out as much content as possible. In order to conquer the SEO algorithms, you need both content quantity and quality is becoming of paramount importance. Your content should engage and excite your readers.
In this article, a career writer shares his fool-proof tips and personal anecdotes that have saved him time, energy and wasted effort. His findings range from removing distractions to getting some fresh air. There’s always room to improve the method to your writing madness.
My favorite tip to writers is to keep a file of content ideas. I have a draft email that includes articles I use for inspiration of our own annual content calendar.
Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy By Jennifer Spencer
Digital marketers view social media as one of the most effective ways to successfully build marketing content, but oftentimes it can feel like they are going through the motions. If your social content isn’t generating leads, it is time to shift your marketing strategy. This tactical approach will allow your business to successfully attract your desired audience and drive inbound messages.
Entrepreneur, Jennifer Spencer shares 4 effective ways to boost your social media content strategy. Spencer shares, in order to spark attention, focus your content on interesting stories. Inspire audience interactions by creating a poll and asking what type of content people want more of. She also encourages businesses to host a Q & A on Facebook or Instagram Live and include a call to action in every post to increase engagement.
How to Detect and Improve Underperforming Content: A Guide to Optimization By Samuel Mangialavori
Creating content is the first step and is often accompanied by trial and error. From time to time, you should circle back to old content to be sure it’s optimized for the latest algorithms.
A whole 90% of content gets no traffic from Google – 9/10 pages will not see any organic traffic. Tactics that may have been sufficient last year or last week could be holding you back today if you’re not on top of the latest trends.
Controlling your underperforming content requires a deep understanding of cause and effect. Great news: logic can crack the SEO code. You can apply this framework to all future content to avoid future mishaps.
We are always optimizing our content for SEO. Our client’s content ranks #1 for thousands of keywords, gain millions of visitors, and tons of revenue attributed to their content marketing efforts. This is a great article covering some of the ways to do that.
3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot’s Link-Building Expert By Pamela Bump
HubSpot Blog’s Audience Growth Manager, Pamela Bump, gives valuable insights on the benefits of non-organic traffic strategies such as referral traffic and back-linking.
These tools can help increase your search engine authority and ranking on result pages. Even though referral traffic is essential for your company’s success, it can be extremely hard to earn.
There are 3 types of blog posts that produce the most backlinks. Bump encourages bloggers to tell stories backed by original data and mold dull data sets into interesting stories.
If original data is hard to access, the best method of approach is to post original thoughts from an industry expert. As you create web content, it is also important to keep in mind that original content, visibility and web design are vital keys to success.
The 10 Best Examples The 10 Best Examples of Thought Leadership Content Marketing by Michael Brenner
As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry.
We are always looking for great examples of thought leadership and this post list 10 of our favorites from around the web in the past year. Each of the brands on our list produces consistent, high-quality content that breaks through the noise.
Whether it’s through sharing expert opinions, high-quality podcasts and videos, just straight-up education, each of these examples can teach us something that we can apply to our own thought leadership.the
Content Marketing Examples: The Best Company Blogs from Lesser-known Brands by Michael Brenner
The volume of online content continues to grow daily and it can be extremely difficult to make sure your voice is heard. Thought leadership marketing is one of the most effective ways to establish your company, get more press exposure, attract new business opportunities and convert leads. By developing high quality content, original ideas and opinions you can position yourself as a leader rather than a follower.
In this article, I provide 10 valuable examples of thought leadership content marketing including, Nutanix The Forecast, First Round Review, Autodesk’s Redshift, American Express Business Class and much more.
How to Create Effective Thought Leadership Content by Michael Brenner
Thought leadership is more than just information slapped into a blog post – it positions you as a unique outlet of ideas and viewpoints that your audience cannot find elsewhere.
While thought leadership writing takes tons of practice, anyone can learn the skill to create thought leadership and set apart their company.
In this articleI tall about how to create it, measure it and make sure it’s effective. Curate topics around your audience, and also back up your claims with reputable, relevant sources. As a thought leader, you are pioneering a brand new idea in an industry that is filled with countless practices, methods and gurus.
Capture your idea with an enticing headline, use concise, conversational language, and remember to engage with your readers through comments and social platforms to demonstrate that you care.